Zalando Cooks Up a Piping Hot Launch for New Balance ABZORB

Zalando is expanding its footwear library with the arrival of the New Balance ABZORB collection. To mark its launch, the retailer serves up a new campaign spotlighting the ABZORB 2000 and 2010 models. Known for its assortment of activations that turn playful concepts into inspiring style, Zalando centers the launch around the humble food truck. Drawing a parallel between the appetites of sneakerheads and foodies, the supporting campaign finds the silhouettes on an alternative menu as individuals...